Aim
As part of the soda company, our aim is to develop an organic energy drink for all males and females who is consume huge amount of sugar and high caffeine content. As part of the soda company, we decided to design an organic energy drink packaging for the purpose for customer’s health, well being and lifestyle if they are willing to giving up consuming high sugar and caffeine energy drink products such as Red bull and V, make them try something different sensational flavors will be provided in the product.This is one important aspects of treat people lifestyle with a positive attitude to start thinking about their health by continue to consumed the Vicious organic energy drink in the future with a affordable price to purchase. All customers with no energy who are involve in leisure and exercise activities such as bike riding, jogging and walking or preparing going to work or studying will definitely will need to consume Vicious organic energy drink as their first priority with no excuses.
Target Audience
As part of the soda company, our target audience is mainly directed at middle aged healthy sportsman, Employees and students consumers around the age of 21-45 years old who needed a product that will gain amount of energy to adapt their healthy lifestyle, help them stay awake positive and confidently with a potential healthy position inside the body system by avoiding too much high sugar and caffeine contents. We intent to target at that specific audience by going through the statistics that showed the amount of people who are consuming to much sugar and caffeine that is likely cause health problem in the last four years especially females. As a company, we will need to stop this from preventing people to consuming too much sugar and caffeine so basically we will design Vicious organic energy drink that will satisfied their needs and living in a healthier lifestyle.
Competitors
Vicious are competing against the most the selling energy drink products internationally and very successful with their market share. There top four major competitors are mostly energy drink brands such as Red Bull, V, Mother and Rock star who are getting the consumer to purchase their product at a supermarket and local shops. These competitors have the best market sales internationally especially with Red Bull and V as a business they achieve a positive market outcome of a sales growth of 3.3% in the last three years.
Reference: Australian Food News 2009, Energy drinks market sales, Sydney, viewed on 23th March 2012, <http://www.ausfoodnews.com.au/tag/energy-drinks>.
The message
Our message for the vicious organic energy drink is to send a slogan towards the consumer’s mind that this product is attractive by its appearance of the packaging and it taste. The Vicious organic drink will help adapt and change their mind into a different perception that this product is affordable, make them feel happy and go through great inside their body by consuming no sugar and caffeine content and the ability to have the massive energy towards their personal leisure and exercise activities, going to work, school and university with no issues. Our singled minded message that signified the vicious organic energy drink is ‘energized with full blast’.
Business Objective
The business objective for the vicious organic energy drink brand is to enter and deliver in supermarkets local and retail store internationally and increase market sales by gathering the attraction and attention of middle aged consumers of 21-45 years old. The objective is to increase our profit higher than 3.3% from their competitors based on marketing sales. Also our objective is to continue to sell strongly when they are launched in supermarkets, local and retail stores. We need the vicious organic energy drink products to sell more efficient and continue to communicate with customer by doing a sales promotion such as different marketing strategies base on free coupon voucher, customer competition prizes to promote Vicious organic energy drink.
Budget
We have allocated for the designer to design vicious organic energy drink product of having an allocation of $625,000 to be spend on research, ideas and incorporation for the product packaging and logo, the message towards the target audience and using computer software adobe Photoshop to design the 3 screen illustrating the design of Vicious organic energy drink packaging. The budget will require the designer to manipulated ideas of the product before being incorporated all together in the final stage of the project.
Final Design of Vicious Organic Energy Drink with colours, logo and image
This is the Vicious organic energy drink packaging final design that must be develop according to the design brief. The sketch design shows the concept of colors, logo, typography and the shape that must be develop in order to launched in the markets. The packaging for the vicious organic drink is a wiggle sided canned shape appearance. This will consist of 3 screen illustrating the design of the Vicious organic energy drink.
Storyboard- A storyboard for the Vicious organic energy drink must be illustrating the concept based on an advertisement. The storyboard must consist of 9 to 11 frames of the process of the advertisement. It must be specified on it target audience, especially young teenagers and around 20 to 30 years old.
Time frame/Schedule
We expect the research findings and design layout for the vicious organic energy drink product to begin in 7th of May 2012 with the entire require software, tools for sketching,storyboard and editing for the development of the project. All findings and ideas must be approved and presented to the director and must be finalize and completed by the 27th of June 2012. We need the information and ideas by this date to coincide with our expectation of the product to be launched so that all findings must be executed and any necessary changes can be made. The final design that must be develop on Adobe Photoshop for the vicious organic energy drink must be presented appropriately with high expectation to the director and chairman of the soda company on the 2rd of August 2012.
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